Big Agency Expertise.
Boutique Experience.
The eCommerce expert behind top agency builds—now available to work directly with brands. Get senior strategy, execution, and results, without the layers. Just tailored, quality and hands-on delivery.
Projects
Black Market: Online wine shop
Developed via Pocket Square
I led the full development of Black Market NZ, one of New Zealand’s leading wine retailers. This build focused on performance, UX, and modern eCommerce best practices. The result is a lightning-fast, fully responsive site that delivers a seamless shopping experience—and it's already driving increased conversions. Built with scalability and speed in mind, the site showcases the power of thoughtful design paired with clean, efficient code.
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Walker & Hall: Diamond rings & jewellery
Developed via Pocket Square
I developed the Walker & Hall website—one of New Zealand’s most established jewellers—to modernise its eCommerce platform from the ground up. The result is a clean, high-performance site that reflects the brand’s legacy while delivering a smooth, intuitive shopping experience. Built for stability and scale, the launch was bug-free and continues to run reliably in production.
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UBCO: Electric utility motorbikes
Developed via Pocket Square
I led front-end development for this global electric vehicle company, delivering a sleek, high-performance website designed to scale with the brand’s international growth. With support from a wider team, I owned the front-end architecture—focusing on performance, responsiveness, and user experience. The final result is a fast, modern interface that provides a seamless experience across devices and regions.
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Say Hi! and tell me about your idea
Big or small, I’m excited to hear what you’re working on. Whether you need a brand-new Shopify store or a unique feature built just for your business — I’m here to help.